Jūrmala, which means 'seaside' in Latvian, is the most important and charming seaside resort in Latvia, located a short distance from Riga. Stretched along a sandy coastline of over 33 km overlooking the Gulf of Riga (Baltic Sea), it is famous for its long white sandy beaches, fragrant pine forests, and especially for its unique wooden architecture from the 19th and 20th centuries, a mix of Art Nouveau, classicism, and national romanticism. Our travel designers consider it an ideal destination for those seeking a vacation dedicated to historic wellness and discreet luxury.

What our Local Experts Recommend to See: Architecture, Nature, and the Sea

• Jomas Iela (Jomas Street) – The pedestrian beating heart of Jūrmala, full of cafes, restaurants, and boutiques. It is the ideal place for an evening stroll and to admire the historic architecture.
• Majori Beach – The central beach, awarded the Blue Flag, perfect for sunbathing and swimming.
• Jūrmala City Museum – To delve into the city's history as an elite spa and seaside resort.
• Dzintari Forest Park – An oasis of peace with trails, a children's playground, and a panoramic tower offering an excellent view of the pine forest and the sea. Climb the tower for unique photo opportunities.

Wellness, Culture, and Events

• Spa Traditions – Jūrmala is renowned for its wellness centers and spas that utilize local mineral waters and therapeutic muds. Many luxury hotels offer excellent treatments.
• Dzintari Concert Hall – A cultural icon that regularly hosts international classical and pop music festivals and concerts. Check the schedule for a high-level evening experience.
• Summer Music Festivals – Jūrmala is particularly lively during the summer, with events that attract visitors from all over Europe, particularly Russians and Scandinavians.

Gastronomy and What to Taste

• Smoked Fish – Given the proximity to the Baltic Sea, smoked fish (such as herring and mackerel) is a local specialty not to be missed, often sold fresh at the market.
• Rye Bread – Latvian dark bread, dense and slightly sour, is ubiquitous and exquisite, often served as an accompaniment to soups and cheeses.
• Rhubarb – Used in cakes and compotes, rhubarb is a typical ingredient in Latvian cuisine, especially in spring and summer.

Institutional and Useful Links

• Official Website of the City of Jūrmala
• Official Latvian Tourism Website

Top 3 Recommended Accommodations by our Travel Designers

• Baltic Beach Hotel & SPA – Directly on the beach, a luxury icon with a vast international-level wellness and spa center.
• Hotel Jūrmala Spa – Perfect for wellness lovers, offering a wide range of traditional Latvian spa treatments.
• Light House Jurmala – An elegant boutique hotel that combines historic architecture and modern design, offering an intimate and charming atmosphere.

Top 3 Recommended Restaurants

• 36.Line Grill Restaurant – Located in a privileged position with sea views, it is known for its contemporary cuisine and the use of fresh local ingredients.
• Caviar Club – Offers a high-level culinary experience with a focus on fish and seafood dishes, in a very elegant setting.
• OWO (Orient Wok & Opera) – A refined Asian fusion option in a sophisticated environment, very popular among luxury visitors.