Martina Franca is one of the gems of the Itria Valley (Valle d'Itria), in the heart of Puglia, renowned for its splendid historic center in Baroque and Rococo style, a true open-air work of art. The city stands out for its elegance and the presence of historic Masserie (Farmhouses) and Trulli in the surrounding countryside, offering luxury and authentic accommodations. Its hillside location provides breathtaking views of the valley dotted with the characteristic white cones and makes it an ideal starting point for exploring Cisternino, Locorotondo, and Alberobello. It is also famous for its prestigious Music Festival.

What our travel designers recommend to see: Architecture, Music, and Panoramas

• Ducal Palace (Palazzo Ducale) – Imposing building in Piazza Roma, combining Renaissance and Baroque elements, now the Town Hall.
• Basilica of Saint Martin (Basilica di San Martino) – Masterpiece of Martinese Baroque, with its majestic and richly detailed sculptural façade.
• Arcades and Alleyways of the Historic Center – An immersion in Baroque beauty, among white streets, arches, and noble palaces.
• Bosco delle Pianelle Nature Reserve – Perfect for hiking and activities in nature.

Gastronomy and Typical Products

• Capocollo di Martina Franca DOP – Smoked and cured pork shoulder, a product of excellence from the area.
• Bombette – Rolled and stuffed pork meat, grilled, typical of the Itria Valley.
• Cisternino and Locorotondo DOC – Dry white wines, fresh and ideal for accompanying local cuisine.
• Orecchiette with turnip greens (Orecchiette con le cime di rapa) – The iconic dish of Puglia, prepared here with excellent local oil.

Events and Activities selected by our travel designers

• Itria Valley Festival (Festival della Valle d'Itria) – Prestigious summer event of opera and chamber music, of international renown.
• Cycle Tourism among the Trulli – Biking experiences along the quiet country roads, among dry stone walls and trulli.
• Tastings at Masserie – Visits to farms and wineries, with tastings of Capocollo and local wines.

Institutional Links

• Official Website of the Municipality of Martina Franca
• Official Website of the Itria Valley Festival

Top 3 Recommended Accommodations

• Masseria Torre Coccaro (nearby) – Luxury and historic structure with private beach, representing the excellence of the Apulian Masseria.
• Ottolire Resort – Charming hotel with a pool, immersed in the nature of the Itria Valley.
• Tenuta del Lauro – Elegant resort offering accommodation in restored Trulli, a unique and authentic experience.

Top 3 Recommended Restaurants

• Bros' – High-end creative Gourmet cuisine restaurant (although the starred chef is in Paris, the place offers a high-level experience).
• Ristorante Sagittario – Traditional Apulian cuisine in an elegant setting, known for its quality.
• Ninó by Emanuele Petrosino – Option for a refined and quality seafood experience.