Bra, in the province of Cuneo, is internationally recognized as the birthplace of Slow Food and as an emblem of the 'good, clean, and fair' philosophy. Part of the prestigious Langhe Monferrato Roero area, a UNESCO Heritage Site, Bra boasts a rich historical-artistic heritage, with Baroque and Rococo testimonies that blend with its food and wine identity. It is a pole of attraction for gourmets and lovers of slow culture, as well as the location where the international event Cheese takes place.

What to See: History, Art, and Architecture

• Palazzo Traversa – Magnificent example of civil Gothic architecture, now home to the Civic Museum of Archaeology and History.
• Church of Sant'Andrea – Designed, or at least inspired, by the famous architect Gian Lorenzo Bernini, it represents one of the highest expressions of Bra's Baroque style.
• Town Hall (Palazzo Comunale) – Historic building overlooking Piazza Caduti della Libertà, the heart of the city.
• Toy Museum (Museo del Giocattolo) – A journey through the history of play and childhood, with a vast collection of vintage toys.

Gastronomy and Typical Products

• Salsiccia di Bra (Bra Sausage) – Unique cured meat, prepared exclusively with veal meat and a small percentage of pork fat, traditionally consumed even raw.
• Bra DOP Cheese – Cow's milk cheese, in soft and hard variations, typical of the area and celebrated at the Cheese event.
• Dolcetto d'Alba DOC and Barbera d'Alba DOC – Excellent red wines, expressions of the Langhe territory.
• Hazelnut Cake (Torta di nocciole) and Panna Cotta – Typical Piedmontese desserts, with the Tonda Gentile delle Langhe Hazelnut as a key ingredient.

Excursions and Surroundings

• Pollenzo – Hamlet of Bra, home to the University of Gastronomic Sciences (UNISG) and the Wine Bank, as well as being a UNESCO site.
• Sanctuary of the Madonna dei Fiori – Important place of worship, with suggestive architecture.
• Langhe and Roero – UNESCO lands, ideal for food and wine tours, winery visits, and truffle hunting.
• Alba – Very close, famous for the White Truffle of Alba and its medieval history.

Institutional Links

• Official Website of the Municipality of Bra
• Langhe Monferrato Roero Tourism Board

Top 5 Recommended Accommodations

• Hotel Cavalieri – Modern and comfortable structure, close to the center.
• Hotel Terre dei Savoia (Pollenzo) – Elegant structure in the UNESCO area of Pollenzo, with access to the Wine Bank.
• B&B L'orto di Robinia – Immersed in greenery, for a relaxing slow-style stay.

Top 5 Recommended Restaurants

• Osteria Murivecchi – Renowned restaurant for Piedmontese cuisine and the wine list.
• Battaglino – Historic Bra trattoria, a reference point for typical cuisine.
• Boccondivino – Emblematic place of Slow Food, with dishes that enhance the movement's philosophy.